Infographic: Why Social Savvy Businesses Will Win Big in 2013

social media in 2013

Social media usage was big in 2012 but will be even bigger in 2013. Here are some 2012 stats to back this up.

  • Facebook reached 1 billion users
  • Pinterest was the fastest site to hit the 10 million visitor mark
  • Instagram now has over 100 million users

Every minute of each day in 2012:

  • 100,000 Tweets were sent
  • 684,478 posts were shared on Facebook
  • 2 million searches were made on Google
  • 48 hours of video were uploaded on YouTube

Why social media is important for your business?

  • 70% of adult social networkers shop online
  • There are more than 2.27 billion people online
  • 53% of active adult social networkers follow a brand

What do social networkers want from companies?

  • 83% - Deals and Promotions
  • 70% - Reward Programs
  • 58% - Exclusive Content
  • 55% - Feedback on new products

Future predictions:

  • More than half the revenue spent online will be influenced by the Internet
  • “We will no longer search for products and services …they will find us via social media” – Erik Qualman, author of Socialnomics

How does all of this affect your business?

Don’t think for one minute that YOUR customers won’t be included in those statistics. The Internet is not the future. It is happening now and it won’t go away. You need to be on board right now.


Social Media in 2013 Infographic by Deyansystems


About the Author

Soji Adeyanju is the founder of Meediax, a digital marketing agency, and blogs at DeyanSystems TechBlog. He is an avid Internet marketer, lover of cool gadgets and a doting father to his two lovely children.

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