Great news….somebody has visited your website. Hurrah! Perhaps they might buy your product or decide to use your services…but wait…oh NO! They are leaving again. “What?” you cry, “They only stayed for 5 seconds”.
Yes, they stayed long enough to be appalled by your website and then made a quick exit to one of your competitors. If your site is not converting visitors to sales, then you might be committing one of the deadly mistakes listed below.
1. Flash Driven Flashy Website
Search engines hate Flash driven websites. In fact they hate them so much that they will completely ignore your site no matter how pretty and flashy you think that it looks.
So what if it is clever and it contains beautiful state of the art design? Nobody is ever going to see it. Google is just going to skip right past your site as if you are the invisible man. And those millions of iPhone and iPad users who use their mobile devices instead of their desktops certainly won’t see it because they can’t see Flash on their phones.
2. The Annoying “Welcome to our website”
How long do you think you have to grab your visitor’s attention? Here’s a hint: It isn’t 2 minutes, 1 minute or even 30 seconds. It is more like 10 seconds. That is all the time you have, so don’t waste it with such a boring introduction.
People should already know where they are just from glancing at the top of your site, where they should see your logo and a snappy tagline, or a short description of your site, so there is absolutely no need for stating the obvious with a banal “Welcome to our website” message. Yawn!
3. “We…. We… We… We… We…zzzzzzzz”
“We have a team of….”
“We plan to….”
“We have been in business for…..”
Sorry to sound blunt but. . . NOBODY CARES!
Visitors to your website are only interested in one thing: What is in it for ME?” If your site doesn’t answer this question pretty quickly they will leave.
4. Tech Speak
Every industry and business sector has its own tech speak and industry only words that nobody else understands.
Try talking to friends and family about Autoresponders, SEO and long tail keywords and you’ll see their eyes glaze over as they slip into a coma. It makes sense to make your content as easy as possible for them to be able to pick out and understand the main points from the bits that they do read.
5. No Clear Call to Action
As well as telling your visitors “what is in it for them”, your next job is to tell them what they need to do NOW.
It is absolutely pointless giving them great reasons why they should use your products and services, and then not tell them what they need to do next to get it.
You need to have a clear call to action AND make it blatantly obvious what you want them to do.
Do you want them to ring you up for a free quotation or click on the ‘Buy Now’ button? Then tell them! And then show them clearly what number to ring or where that Buy button is.
You invest a LOT of time and money encouraging people to visit your website. So why scare them off by making one of these fatal mistakes?